Be Authentic | Client Attraction Tip #10

Be Authentic in your Marketing.

Did you know that most people are attracted to similarities? It’s all about the things we have in common.

Think about how many times you’ve been drawn to businesses that seem to share your view on a particular subject or given area?

However, you must offer quality service because eventually, you can’t stand on attraction alone. 

This is why authenticity is so important. Potential clients will gravitate to shared values, mission, and purpose. They will seek to work with individuals with whom they feel a connection. That is why showing up as yourself in your business is vital.

To attract your ideal client, you have to present them with the opportunity to get to know you on a more intimate level.

What does that look like?

Well, it can take many forms.

It could be sharing an unpopular perspective that sets you apart. Or including your own unique approach to your business practice. (Think your YOU Factor).

The key is to ensure that it comes from an authentic place so that the people you attract can become potential clients because they are more likely to resonate with your advising style and the expertise you offer.

Action - how are you going to show your authenticity? Pick one thing - one value, one strength, your whole missing, a part of it - and then promote it over a week or two. 

Want more Tips? Check out the 9 Easy Strategies to Attract the Right Clients 

Then why not get the rest of the series into your inbox, along with 2 Copywriting Tips and 1 Inspiring Idea from the FAY WAY every Monday? 

Now I’d love to hear from you.

Which one is your favourite? Which one did you try and got great results? Which one had you not thought about before but went ‘doh, should have thought about that’?

I’ve got your back. Here’s the thing – I don’t mind if you use all 9 or just 1, I just want you to keep going. As I say on my podcast, it takes way more energy to stop & start than it does to keep going, whether it's 1 mile an hour or 100 miles an hour. Achieving is all about continually moving forward.

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