If you’re not leveraging testimonials in your marketing, you’re leaving trust and credibility on the table. Testimonials aren’t just nice-to-haves—they’re powerful...

AI: Peeking Into the Marketing Crystal Ball

In the last of our three part series on AI for Small Businesses, I wanted to take a look at future trends. Look, nobody can see into the future, but as...

AI: Your Secret Weapon in the Marketing Arsenal

As I said in the first article in this series – An Introduction to AI in Marketing for Small Businesses – AI is becoming a key player in...

AI: Not Just for the Big Players Anymore

Ever felt like the world of Artificial Intelligence (AI) is a private club for tech giants and big-budget marketers? Think again!

I can’t help it...

As the year draws to a close and the festive season kicks in, some businesses, particularly those in the B2B realm, might consider winding down their marketing efforts in December. However, what if...

Whichever way you feel, stop and take a minute to read this post because today, I wanted to share  2 important questions every business should be asking themselves. These will make...

The world of AI is changing like the speed of light. However, as marketers, we understand the importance of leveraging technology to optimize business operations and increase productivity.

With the...

In my weekly 321 newsletter (3 Client Attraction Strategies, 2 Copywriting Tips and 1 inspiring Idea), I focused on Instagram, in particular the fundamentals. 

There...

Attracting the right clients sounds so easy, doesn’t it? I mean you just put a message out there and the right people will come knocking on your door.

Well, if you’ve been in business a...

Be Authentic in your Marketing.

Did you know that most people are attracted to similarities? It’s all about the things we have in common.

Think about how many times you’ve been drawn...

3 Client Attraction Strategies

1. Serve, not Sell

No matter what you’re selling – products or services, consider changing the way you approach your next call with a prospect?

Even if...

Lets Talk Marketing Assets. 

So what is a marketing asset? A marketing asset is something tangible, that is of value to your client, customer or prospect that will lead to a return. It's...